Washington DC Water Damage Restoration

Metrix Restoration, doing business as Flood Metrix and Mold Metrix, has established superior Google Organic ranking placement across Northern Virginia for search queries related to “water damage restoration”.  Flood Metrix is now providing water damage restoration and mold remediation services to property owners in Washington DC.  Our expansion into the District of Columbia is being announced in succession to the new paper written by our founder, Khonsol Badu.  “Win Near Me” is a step-by-step blueprint to achieving dominate organic water damage and emergency plumbing exposure.  This document also explains how Flood Metrix is able to out rank every national franchise competitor for water damage restoration in Washington, DC and surrounding areas.

Flood Metrix is now serving Washington DC

There is more to being the best water damage restoration company in Washington, DC than offering excellent service; it’s also about connections.  The executive networking aspect of water damage restoration includes bringing people in Washington, DC together who can better serve the community. The water damage restoration industry was designed for service professionals to work together, especially plumbers, because water damage restoration goes hand in hand with emergency plumbing services.

However, not all plumbers provide emergency plumbing services.  Flood Metrix has conducted market outreach and “emergency plumbing mystery shopping” research for the Washington, DC metropolitan area and have discovered several brilliant emergency services plumbing companies operating across the DC, MD, VA statistical zone.  Some of these emergency plumbers are referred on our website city pages.  A link may be added to this article at a future date to highlight these companies.

Working with a plumber allows a water damage restoration company to provide complete 360 services to a customer in need, with the most convenience and for the best price.  Having an emergency plumber within a water damage restoration network, is valuable to a Washington, DC customer is many ways.  For example, customers who Choose Metrix over the Matter for flood and water damage restoration and are also in need of plumbing services can make one telephone call or go to one website and find the complete solution to their flood and water damage restoration problem; including the emergency plumbing repairs. This convenience helps the Flood Metrix customer to begin the move towards relief.  Once a customer hires Flood Metrix in Washington, DC they know they are working with an organization that understands their needs from start to finish.

A highlight of working Flood Metrix for water damage restoration is that we do understand the plumbing aspect of water damage/mold mitigation, as well as the reconstruction aspect.  We also understand and are experts at water damage mitigation insurance billing, as most water damage restoration claims in Washington, DC are paid for by homeowners’ insurance.

Providing water damage restoration and emergency plumbing services in Washington, DC or any densely populated area has special considerations.  The first obvious consideration is travel logistics.  Operating in Washington, DC during normal commute hours is extremely taxing, on the technician, customer and water damage restoration or emergency plumbing company.  Parking, moving space, and disposal of contaminated materials are each examples of special considerations customers should consider.

Washington, DC is a flooded with culture and history and within its city structure is a variety of building materials, some of which are hazardous such as lead and asbestos.  Flood Metrix does not advertise for these services; however, Flood Metrix staff is trained and certified to remediation these contaminates in relation to water and flood damage projects.

Flood Metrix Made History in Washington, DC

Another interesting aspect of Flood Metrix coming to Washington, DC is that Flood Metrix is the first water damage restoration company in the DMV area to offer a customer portal on its website. Our customer portal serves as a “points and referrals tracking system”. We know that your attention is valuable, and we know that you don’t need to reside within the Washington, DC area to support the Metrix Brand.

The customer portal allows Flood Metrix to offer its customers and social media audience a way to monetize its support and attention. For the first time in the DMV customers can earn points just by liking following and sharing on social media, which allows to earn points redeemable for cash, services, and merchandise.  This applies not only to Flood Metrix, but also to our network partners.

As a non-franchise business organization, it is important to network and gain the support of the community.  Flood Metrix does this by creating and developing relationships with trusted businesses and brands in the Washington, DC community, as well as by providing superior water damage restoration services to customers we serve in the District of Columbia.  Other suppliers and network organizations we associate with in the Washington, DC area is Sherwin Williams and The Home Depot.  To quality control purposes, Flood Metrix only uses Sherwin Williams paint on water damage reconstruction projects. 

A key benefit to providing water damage restoration services in Washington, DC is the environment itself.  Washington, DC has a unique culture and city life from go-go music and mum-bo sauce, the District of Columbia has its own “flavor.”  Of course, operating in Washington, DC for water damage restoration and emergency plumbing services help to fill empty calendar space as the city has high demand for skilled professional trade services.  On the day Flood Metrix published https://floodmetrix.com/washington-dc, a meeting was held with Capital Services Plumbers.  The meeting was recorded to help document the process of expanding into Washington DC for water damage restoration and emergency plumbing services.  Google listed the in under 24 hours organically on the 4^th page spot 33.  This was very exciting, because we started in position 126 in Arlington, VA which is closer to our location.

“I am conducting the market research for market research and as part of this research I am documenting how long takes for Flood Metrix to rank in Washington DC and rank top 10.”

 Thank you for meeting with me because there are not a lot of business plumbing business owners who even recognize the value of working closely with a water damage restoration company, I’m curious to understand why that is from the perspective of a plumber. Being independent non-franchised business owner one of the things that you don’t have is an established network.  When you buy into a franchise there is a network that has already been built out for you.  Whereas when you’re independent you don’t have that, and you have to build it yourself.

When you’re first getting started in the service trade industry, you may feel like a lot of things needed to build and market your business should be outsourced.  You know that you only have so much time and energy and so you want to focus on what is making money right now right.  For most businesses, what produces cashflow is buying leads. I have worked with a lot of different companies across the country and what I found is that a lot of professionals are good in “re-occurring” verticals.  However, when it comes to emergency water damage restoration, the talent is stretched thin.  This is because the social aspect, which is in the story behind the emergency water removal project, isn’t being shared.

I find that there is an opportunity existing within the time between, when a customer finds out they need a plumber or a water damage restoration company, and when they find out about your service brand.  When you just getting started in plumbing and water damage mitigation, the focus is often on getting the sale today, getting the sale now.  Then after you get established to a certain degree, you can start shifting energy into winning those customers in Washington, DC who don’t need you right now, but who will need you later.  You realize that you must network to become a household name for emergency water removal services and plumbing or be forced to buy leads forever.

 According to research, most water damage mitigation company may have a service area above the 50 miles.  Keep in mind, there is a way that the “digital monopoly board” host by Google is already set up.  It is not for the players to rearrange the board, it’s about your plumbing and water damage mitigation brand owning as much of the prime digital real estate on the board as possible.  For more on this subject feel free to request a FREE copy of “https://floodmetrix.com/why-metrix,” by Khonsol Badu.

How can I add more value to every Flood Metrix supporter in Washington, DC?

From the Metrix perspective, while this does mean providing excellent on-site service, it can also mean providing education.  Plumbers and water damage mitigation service providers can educate anyone who can understand the same language; the only barrier is language, not distance. provide education to anybody anywhere that can understand their language.

To promote the expansion of Metrix restoration into the Washington, DC service area, we created a landing page dedicated specifically the District of Columbia.  Flood Metrix has also conducted marketing research and has organized this statistical data into interesting business articles.  Such work is targeted at garnering industry association, thought leadership, and influence which industry professionals and homeowners alike can each benefit from understanding like what it is like to provide water damage restoration and plumbing services in Washington DC.  Additionally, the Metrix Restoration will create a press release series to help spread the word.

To learn more, visit the articles linked below.  We appreciate your support and encourage you to follow us on social media.  Thank you for Choosing Metrix over the Matter, because the Power to Change the Matter is in the Metrix.

 Emergency Plumbing and Water Damage Mitigation in Washington, DC

Water Damage Mitigation Includes Plumbing

Creating An Account With Mold Metrix in Washington, DC Is Easy & Convenient

I like to explain the benefits of creating an account with Mold Metrix in comparison to having a “trust account for your home to pay for annual home services funded with likes, shares and comments on social media, tracked with points earned.  You can use points are share them with a friend and whenever someone uses your referral code to purchase a service, you automatically earn CASH BACK. Fact: Mold Metrix made HISTORY with this approach.

Step 1 Create your account

Step 2 Register your custom referral code once you have created an account

Step 3 Look for a welcome email

Step 4 Follow Mold Metrix on your favorite social media

Step 5 Comment on daily posts by simply adding your referral code, like & share for additional points

Step 6 Track points from your customer portal

Step 7 Redeem points earned for cash or towards annual home maintenance services

Water Damage Mitigation claims in Fairfax County VA.

When water damage restoration projects have “specialty aspects” the difficulty level, liability & value of the project is automatically increased.  This often raises the question “will my insurance cover all my water damage restoration expenses?”  The answer to this question entirely depends on your water damage insurance policy, and the exclusions of coverage.

“For the most part, your homeowner’s insurance will cover all aspects of damage restoration included in the IICRC S500 & S520.”

It is a good idea to speak with your insurance agent and ask about coverage for “special circumstances” and “add on policies” such as mold remediation coverage, temporary housing coverage, personal property coverage, trauma scene coverage and other such circumstances.  Your project manager will be able to advise you per industry standards regarding the best way to handle your water damage claim.

Water Extraction Fairfax County VA

Early one Sunday morning a customer called from Fairfax, VA.  From their description, it seemed like an ordinary basement flood due to sump pump failure.  My customer was very concerned about water damage and for good reason.  After inheriting a home left to him by his father in Fairfax, VA, my customer was experiencing one unexpected home expense after another, not including the flooded basement he called me about.

Unfortunately, my customer had been burned by other Fairfax County, VA contractors and was very on edge about the water damage restoration process ahead.  Like many customers, he was unfamiliar with his homeowner’s policy and did not know if insurance would cover.  I patiently explained to my customer the insurance claims process:

“I can’t tell you what your insurance company will or won’t do, but I can tell you that sump pump failures are typically covered in Fairfax County, VA.”

 My advice to homeowners is do not short yourself when it comes to your homeowner’s insurance policy.  A small flood can easily add up to thousands of dollars in water damage, especially living in Fairfax County, VA.  With low water damage insurance caps, under 20k, a customer can quickly find themselves running out of money in their water damage policy, especially if specially services such as contents pack out and contents restoration are needed.

Fairfax County VA Water Damage Mitigation and Content Manipulation

The first specialty aspect for review on this project has to deal with content manipulation.  In mold and water damage restoration, content manipulation is moving property from one place to another and then back to its original position.  Content manipulation is an official Xactimate line item and is used in over 95% of damage restoration projects.

Any item moved in the execution of a water damage restoration project is invoiced as part of content manipulation.  However, not all contents are manipulated during the water removal phase of a water damage restoration project.

 Many inexperienced contractors can find themselves liable for damages when attempting to move customer property.   For example, a water damage contractor should never attempt to move a slate pool table, no matter many people are able to lend a hand.  The slate can actually break, and the contractor can be held responsible in Fairfax, VA.  This is true even if you have a clause in your service agreement about damages that may occur during the course of water damage restoration.

As with other industry caveats, your liability starts when the danger is identified.  Entertainment centers, bars, gym equipment, aquariums, grandfather clocks, bookshelves may also require expert moving and disassembly.

Fairfax County VA Water Damage Contents Pack out and Pack Back

Many times, the contents of a flooded area need to be completely removed from a home.  This may take place for several reasons.  One reason is to clean, deodorize and restore water damaged furniture.  Another reason is to clear space for reconstruction efforts such as installing carpet or other flooring.

 “If your water damage contractor does not have the IICRC CPT Certification, they should sub-contract that portion to a professional moving company or a water damage company with the cert.”

 Contents pack out is a specialty service not all water damage restoration companies provide.  The reason is because it is not a requirement for water running a water damage restoration company.  Damage restoration companies offering pack out/ pack back services should have a temperature-controlled storage facility, be able to catalog the property moved, and carry special property damage liability insurance.

At the time of this writing, Flood Metrix does not provide contents pack out and pack back services directly and contract with PSI Cleaning and Restoration or another reputable pack out company for these services.

Fairfax County VA Contents Restoration

Sometimes furniture and clothes can be damage by water, smoke and mold.  This damage isn’t only restricted to material degradation, but also includes smoke and mold odors.  Contents restoration also includes cleaning water damaged designer shoes, handbags, furs, and similar high-ticket items.  Electronics are also included in contents restoration.

IICRC CPT Certification

“The IICRC Contents Processing Technician certification is designed to demonstrate a technician’s expertise in the practice of contents recovery and processing procedures.  This certification covers the best practices of contents processing based on available technology and resources.  Topics include restoration of contents subjected to various sources of contamination as well as inspection, inventorying, wrapping, packing, transport, cleaning science, deodorizing, post-cleaning evaluation, storage, and pack back principles (chain of custody).”

Fairfax County VA Basement Flood Restoration

 This Fairfax County basement flood contained each of these specialty aspects, which were treated by specialists.  Most Fairfax County water damage restoration contractors do not provide all aspects of restoration directly in house and every insurance company is aware of this industry norm.  With insurance billing your mitigation contractor may add on a “sub-contractors fee,” as this is business standard.  However, Flood Metrix DOES NOT make this fee standard operating procedure for residential self-pay customers.

State Farm Covers Major Basement Flood In Fairfax County, VA

 The insurance adjuster who handled this claim was an inexperienced water damage claims adjustor, which made it easy to explain how the insured was hesitant to proceed with certain aspects of mitigation, because he was not sure what would be covered.  In the end, all of my customers’ concerns were settled and the customer ended up with ZERO out of pocket expenses for a Fairfax VA basement.  Choose Metrix over the Matter, Because the Power to Change the Matter is in the Metrix.

Water Mitigation is the Homeowners Responsibility

Every homeowner understands the importance of having homeowners’ insurance, but according to private research conducted in house by Metrix Restoration, less than half all homeowners know how to use their homeowner’s insurance in case of a flood or fire emergency.

“Most people do not know that according to their homeowner’s policy, they are OBLIGATED to conduct day to day living in a manner that mitigates damages, which means its your responsibility to take action”

This is why educating the general public on this subject is near and dear to the culture of Water Damage, Mold & Flood Metrix.  Homeowners want to trust their insurance companies, especially in emergency situations, such as a flooded basement or other water damage.  With all the of the stress inherent to a mitigation project, most people do not have the attention units required to process the details involved with filling an insurance claim.

At Flood Metrix we estimate that CUSTOMER EDUCATION helps to reduce the stress of a water damage project by at least 60%.  But why doesn’t your insurance company do a “better job” of educating their customers about the water, fire, & flood damage claims process?

Well, its not that this information is “top secret” or even “classified” information; in fact, this information is provided with ever policy.  However; insurance companies are smart & they understand “statistics.”  According to insurance bureau demographics, roughly 82% of policy holders will never study their policy.  I don’t know whether this shows “trust” or “ignorance” on part of the homeowner, but I do know that it works in favor the company and not the customer.

What happens when your insurance company receives a claim?

First, the homeowner calls to report a flood, fire or water damage.  During this process, the insurance representative will ask a few standard questions in order to gain a better understanding of the damages.  At the end of this short process a claims number will be generated and an adjuster will be assigned to your water mitigation claim; typically within 48-72 business hours.

If you have not contacted Flood Metrix by now, the insurance representative will initiate the claim assignment process.  This involves sending your claim to a program vender for water damage restoration services. 

A program vendor is a mitigation contractor participating in your insurance networks’ “claims program.”  If insurance companies had it their way, every flood, fire & water damage restoration property claim would be handled by a program vendor.  Not because program vendors are better or more professional, but the reasoning all boils down to money.

“Your insurance company prefers to deal with program contractors not because the policy holder receives the best water mitigation services; but because it costs them less money.”

However; as the homeowner, you have the right to hire any water damage restoration contractor you choose.  This water damage contractor is known as a “direct to customer water mitigation contractor.”  So, what is the main difference between a program contractor verses a direct to customer service provider?  The answer is that a water damage restoration program contractor incurs zero-dollar advertising or marketing costs for a job, because the job is provided by insurance restoration network.  In exchange for this referral, the mitigation contractor agrees to forfeit 25%-50% of each water damage claim provided by the network.

Insurance program contractors do not and cannot work for the homeowner, because they already work for the insurance company and every decision made to mitigate water damage is made to benefit the insurance carrier.

Policy holders want to believe that the best way to avoid unwanted expenses is to use program contractors.  Homeowners do not normally understand how homeowners’ insurance differs from car or health coverage.  For example, unlike health coverage, there are no penalties or additional clauses to “restrict coverage outside of the insurance network.”

Sometimes a policy holder can report a basement water damage, but experience huge time delays when waiting on the insurance company to handle mitigation within the network.  Vendor Profitability & availability are two major reasons why.  Remember, program partners agree to forfeit a huge chunk of the mitigation invoice “gross fee” to the “TPA or third-party administrator.  Check out study video associated with this article.

By law your insurance company cannot provide mitigation services directly.  To solve this “technical problem,” the insurance industry created “third-party administration agencies” whose job it is to “screen and onboard” contractors & to over-see claims management by contractors. 

However, it’s not easy to recruit & retain skilled contractors willing and able to participate in these programs due to company size requirements, reduced profitability & the “wait list.”  The wait list refers to the time it takes for a new program contractor to receive enough program work to make it profitable.  The only way for program work to be profitable for a contractor is to receive it in “bulk”, but bulk program work is reserved for large national franchise organizations and smaller businesses are used as “stand-by options.”  This creates a vicious turnover cycle within the restoration industry.

Water damage restoration is a SCIENCE and the goal of a water damage professional is to become a Master of Mitigation.  The more one progresses in the field of their chosen career path, the more valuable one becomes.  Unfortunately, program work creates extremely marginalized profits for mitigation companies, making it difficult to fairly compensate experienced & certified professionals.   

Metrix Has The Solution

The ideal Metrix client believes that the best business deals are “win-win” for each party involved and is willing to cooperate to make that happen.  Water Damage, Mold & Flood Metrix made history as the first Damage Mitigation company in the DMV to offer the market a customer portal.  Through your customer portal you can create a custom referral code, which is GOOD FOR LIFE.  You can earn points exchangeable for cash and services by following Flood Metrix on all social media @metrixoverthematter.  Points earned on social media can be tracked from your customer portal.

In part two of this article we will discuss advertising costs & direct to customer to better explain the benefits of the Metrix Solution to water and mold damage.