For example, if I had an emergency plumbing leak in and I’ve never heard of the best local plumbing company in your city, but I may be familiar with a franchise brand. You could be two times better than any technician another plumbing company may send out, but I may not want to chance it, because I never heard of your brand prior to needed the service.
Here rests the power of time existing between when the customer heard and your company, versus when they need your service. Flood Metrix aims to take advantage of this time to build up in the awareness of our target audience the reason why they should choose Metrix over the Matter. In an emergency situation, people tend to focus on FAMILIARITY. This why you can have a brilliantly designed website that offers emergency plumbing services or water damage restoration services, but they still hesitate to give you a call.